Detailed Target Group Description
Description of Target Groups
Infrastructure providers (owners and managers of logistics hubs such as sea and inland ports, multi-modal logistics centres, freight villages, airports, etc)
- Managing institutions of logistics hubs in Central Europe are in fierce international competition and are pressured to create the best possible framework for business operations at their locations. To provide a ICT-based framework enhancing the interoperability of all local actors in logistics is therefore a priority for them.
Logistics operators (businesses, especially SME, offering services in freight transportation and cargo handling)
- Especially small-sized businesses in logistics are facing the challenge to reduce their operational costs and to further optimise their services corresponding to just-intime requirements from their service purchasers. To remain competitive in a globalised economy, they rely on good and affordable co-operation with global players.
Promoters of regional economic development (local/regional public authorities, regional development agencies, chambers of commerce, etc)
- Logistics hubs represent important assets from economic growth, tax income, and employment towards their surrounding regions. The enhancement of their competitiveness is therefore in the focus of public and public equivalent promoters of regional economic development alike.
Transport policy makers (transport infrastructure planners)
- Though LOGICAL explicitly does not address the enhancement of transport capacities, transport policy makers (NUTS II – level public authorities) are key actors as the operators of logistics hubs rely on adequate connectivity. Cloud computing highlighting the sector‘s capacities of innovation represents a further incentive to achieve progress in the development of TEN-T corridors.
Institutional actors (e.g. Maritime Safety Administration, rail management)
- Institutional actors can contribute to their locations‘ logistics sector‘s competitiveness through an integration of their regulatory systems in an universal cloud computing approach (e.g. through interfaces), yet requiring an appropriate system that respect all data security concerns.
Interest groups of the logistics sector (European and national level organisations)
- Interest groups in logistics aim to improve the competitiveness of their members, e.g. to provide them with knowledge about latest trends in ICT for their daily routines. Vice-versa, they are key actors for the diffusion of the “LOGICAL Cloud” and the adherence of further European logistics hubs.
Schematische Darstellung der Zielgruppen des Projektes
(Quelle: Netzwerk Logistik Leipzig-Halle)